Men behind the brands (Smirnoff)

Smirnoff (Men behind the brands)

Smirnoff is a brand of vodka which began with a vodka distillery, founded in Moscow by Pyotr Arsenievich Smirnov who was pioneered in column charcoal filtration in 1870. He built a premium product that by 1886 had captured two-thirds of the Moscow market and becoming the first who used the newspaper ads along with charitable contributions. (more…)

Advertisements

What Is Wort?

Wort is the malty liquid that contains the fermentable sugars that are produced by the mashing process. The wort is filtered, boiled and cooled before yeast is added to initiate the process of fermentation.

(more…)

Men behind the brands (Grand Old Parr)

Grand Old Parr (Men behind the brands)

Grand Old Parr is a blended Scotch whisky which was introduced in 1909 by Greenlees Brothers of London. It takes its name from the reputed oldest man in Britain, Old Tom Parr. The name emphasised the maturity of the product. Old Parr or Thomas Parr apparently was born in 1483 and died 14 November 1635, was an Englishman who was said to have lived for 150 years. A portrait of Parr hangs at Shrewsbury Museum and Art Gallery, with an inscription which reads “Thomas Parr died at the age of 152 years 9 months”. (more…)

Men behind the brands!

In terms of alcoholic drinks, there are a lot of big company’s names very well known, but actually, we don’t know what they mean?

They are in our favourite drink and in our specials moments, even these drinks give us kind of happiness (it is a chemical substance that changes our brain’s function), but how well do we know them? Here are some biographical details on the men behind your favourite drinks.

(more…)

What is Malt?

Malt are germinated cereal grains that have been dried in a process known as “malting”. More precisely, malting is a general term used for a process of converting barley or other cereal grains into malt, for use in brewing, distilling, or in foods. These grains soaked and drained to initiate the germination of the plant and takes place sometimes called a malthouse, or a malting floor. (more…)

What are Hops?

Hops are the flowers of the hop plant (Humulus lupulus). The plant is a dioecious, climbing, herbaceous, perennial, usually trained to grow up strings in a field called a hopfield, hop garden or hop yard. There are many different varieties of hops around the world and production is concentrated in moist temperate climates. Hops are usually dried in an oast house before they are used in the brewing process. (more…)