Men behind the brands (Bacardi)

Bacardi (Men behind the brands)

Bacardi is a famous rum founded in 1862 in Cuba by Don Facundo Bacardi. The company have been managed by seven generations. Bacardi employs 6,000 people and sells 20 million cases of rum every year. Bacardi rum has won more than 550 awards for quality and product profile, making it the world’s most awarded rum. (more…)

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Men behind the brands (Grand Old Parr)

Grand Old Parr (Men behind the brands)

Grand Old Parr is a blended Scotch whiskey which was introduced in 1909 by Greenlees Brothers of London. It takes its name from the reputed oldest man in Britain, Old Tom Parr. The name emphasised the maturity of the product. Old Parr or Thomas Parr apparently was born in 1483 and died 14 November 1635, was an Englishman who was said to have lived for 150 years. A portrait of Parr hangs at Shrewsbury Museum and Art Gallery, with an inscription which reads “Thomas Parr died at the age of 152 years 9 months”. (more…)

Men behind the brands!

In terms of alcoholic drinks, there are a lot of big company’s names very well known, but actually, we don’t know what they mean?

They are in our favourite drink and in our specials moments, even these drinks give us kind of happiness (it is a chemical substance that changes our brain’s function), but how well do we know them? Here are some biographical details on the men behind your favourite drinks.

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What is Malt?

Malt are germinated cereal grains that have been dried in a process known as “malting”. More precisely, malting is a general term used for a process of converting barley or other cereal grains into malt, for use in brewing, distilling, or in foods. These grains soaked and drained to initiate the germination of the plant and takes place sometimes called a malthouse, or a malting floor. (more…)

What are Hops?

Hops are the flowers of the hop plant (Humulus lupulus). The plant is a dioecious, climbing, herbaceous, perennial, usually trained to grow up strings in a field called a hopfield, hop garden or hop yard. There are many different varieties of hops around the world and production is concentrated in moist temperate climates. Hops are usually dried in an oast house before they are used in the brewing process. (more…)

What is Fermentation?

Is a chemical process by which glucose (sugar) is transformed in ethanol anaerobically (the absence of oxygen). This process was not identified until the 19th century by a French chemist and microbiologist Louis Pasteur used the term fermentation to describe the changes brought about by yeasts and other microorganisms growing in the absence of air (it means, fermentation was caused by living cells!); he also recognized that alcohol and carbon dioxide are not the only products of fermentation.

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What is Alcohol?

Alcohol or, scientifically, ethanol is a colourless liquid with an intense, penetrating aroma. It has distinct properties: it is a volatile flammable liquid that is found in alcoholic beverages like wines (about 13%), beers (5%), spirits (50%) or overproof spirits (70%), etc. Although used as an industrial solvent, antiseptic and as fuel.

Ethanol occurs naturally through fermentation, in which yeast converts fructose (sugar) into alcohol, heat and carbon dioxide. This occurs automatically in ripe fruit as well as in other foodstuffs. For example ripe banana and bread.

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