Gin

Gin is a grain spirit flavoured with juniper berries and other botanicals (herbs and spices) nevertheless, gins differs widely depending on the recipe used. The name gin comes from the older English word genever, related to the French word genièvre and the Dutch word jenever. All ultimately derive from juniperus, the Latin for juniper, which is an evergreen shrub or small tree that bears berrylike cones, widely distributed throughout Eurasia and North America. (more…)

Glossary and abbreviations

ABV is the abbreviation for “Alcohol by volume”. Actually, it is the measurement of the percentage volume of alcohol by volume of the beverages (beer, liquor, wine, spirits…). Alcohol by volume (abbreviated as ABV, abv, or alc./vol.) is a standard measure, it is defined as the number of millilitres (ml) of pure ethanol present in 100 ml of solution at 20 °C (68 °F). (more…)

Distilled Beverage

The liquid resulting from the fermentation (Wash) are limited to a maximum alcohol content of about 20% ABV, as most yeasts cannot reproduce when the concentration of alcohol is above this level; as a consequence, fermentation ceases at that point. If we boil the wash, then the alcohol on it evaporates first due to its boiling point (78.3°C/172.94°F) and the water is leaving behind.
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Men behind the brands (Guinness)

Guinness (Men behind the brands)

Guinness is an Irish beer originated in the brewery of Arthur Guinness (1725–1803) at St. James’s Gate, Dublin. Guinness is one of the most successful beer brands worldwide.

The first venture of Arthur Guinness was a small factory for ale brewing in north-east of Ireland. Later Arthur decided to move to Dublin to open a brewery in 1759, in the south-west of the city, he found an old brewery, named St. James’s Gate Brewery, which he agreed to lease for just £45 a year for 9000 years. (more…)

Men behind the brands (Smirnoff)

Smirnoff (Men behind the brands)

Smirnoff is a brand of vodka which began with a vodka distillery, founded in Moscow by Pyotr Arsenievich Smirnov who was pioneered in column charcoal filtration in 1870. He built a premium product that by 1886 had captured two-thirds of the Moscow market and becoming the first who used the newspaper ads along with charitable contributions. (more…)

Men behind the brands (Grand Old Parr)

Grand Old Parr (Men behind the brands)

Grand Old Parr is a blended Scotch whiskey which was introduced in 1909 by Greenlees Brothers of London. It takes its name from the reputed oldest man in Britain, Old Tom Parr. The name emphasised the maturity of the product. Old Parr or Thomas Parr apparently was born in 1483 and died 14 November 1635, was an Englishman who was said to have lived for 150 years. A portrait of Parr hangs at Shrewsbury Museum and Art Gallery, with an inscription which reads “Thomas Parr died at the age of 152 years 9 months”. (more…)

Men behind the brands!

In terms of alcoholic drinks, there are a lot of big company’s names very well known, but actually, we don’t know what they mean?

They are in our favourite drink and in our specials moments, even these drinks give us kind of happiness (it is a chemical substance that changes our brain’s function), but how well do we know them? Here are some biographical details on the men behind your favourite drinks.

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